Browsing by Subject "consumer behavior"
Now showing items 1-8 of 8
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(1986)A review of time-related consumer behavior literature is given. A time use questionnaire administered to 360 business students is used to study complementarity and substitutability among activities. Bivariate correlations ...
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(2010-10-12)The environmental horticulture industry, also known as the “Green Industry”, is the second most important sector in the United States’ agricultural economy in terms of economic output and one of the fastest growing segments ...
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(Texas Agricultural Experiment Station, 1950)
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(2014-07-30)Tourism is often a group-based activity, but tourism decision-making research has primarily focused on individual decision making and who makes decisions in families. However, there are numerous situations in which individuals ...
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(2015-07-23)In consumer domains such as spending and eating, researchers have demonstrated maladaptive patterns of behavior for individuals lower in self-control, but the effectiveness of many common strategies to boost consumer ...
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(2016-08-11)This study examines the effects of message orientation, interactivity, and valence in Twitter on the attitudes and behaviors of sport consumers. Social media have become an integral component of strategic brand communication. ...
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(2015-08-03)The use of athlete and celebrity endorsements is an effective marketing strategy for companies attempting to break through the advertising clutter and increase the visibility of their brands. Unfortunately, much of the ...
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(2022-06-21)The overall purpose of my dissertation is to investigate whether, why, and when performance attribution influences consumer behaviors before, during, and after service operation in the fitness service context. The first ...